GIMME COCKTAILS
GIMME COCKTAILS
Brand identity and packaging for a new spirits beverage company based in Monmouth County, New Jersey, USA.
Brand identity and packaging for a new spirits beverage company based in Monmouth County, New Jersey, USA.
CHALLENGE / We were tasked with creating a brand identity that represented a ready-to-drink cocktail with a golf theme for both golfers and non-golfers and also had the flexibility to adapt to future brand extensions. These extensions could include products like Gimme Energy Drinks, Gimme Water, Gimme Apparel, and more.
APPROACH / Being avid golfers we used simple metaphors connected to the game like a circle to represent the golf hole and the circle of friends, a golf flag, and merging a golf club shape in the letter “G”. We chose warm and friendly colors to evoke a sense of calm while adding a punch of classic golf colors to brighten the logo. Finally, we wrote messaging that helped align customers with the Gimme brand idea, the circle of friends, and the notion that everyone could use a Gimme once-in-a-while, both on the golf course and in life.
Brand Identity / Package Design / Website / Events / Swag
Ralph is great to work with: he is creative, and innovative, and communicates concepts and creative approaches in an easy-to-understand way. Ralph is a self-starter who invariably understands exactly what a project is all about from the outset, and how to solve the challenges both quickly and effectively.